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'Newtro' products bridge generation gap Updated: 2020-01-17 16:33:36 KST

Old designs are back in fashion in Korea.
"Newtro" is a newly coined word made by combining the words 'new' and 'retro'. It refers to re-interpreting things from the past.
As the "newtro" trend hits the market, companies have re-designed their product packaging.

"One company recently launched this new soju bottle based on a design from the 1970s and 80s, with a toad character on the front of a clear blue bottle.”

And consumers seem to like these "newtro" designs.

"We have re-interpreted past label designs to deliver freshness for the young generation, and it is very popular, selling one-hundred million bottles in 7 months since its launch."

One beer company has used its old bear character and retro-style fonts on its packaging.
These designs not only remind the older generation of their youth, but also appeal to a younger crowd who haven't seen these designs before.

"We are now eating foods that older people ate when they were kids. I believe these retro-style foods could be a conversation starter between the old and young generation, thus reducing the generation gap."

Food companies are following the "newtro" trend too.
One company has relaunched a type of noodles thirty years after they were originally on the market.
Old-time snacks can also be seen on the shelves.
A flour company has expanded its market by selling "newtro" style goods with their brand character, a white bear.

"Daehan Flour has been in business for 68 years, and we thought the brand itself was retro. We believed that retro-marketing would attract customers in their 20s and 30s."

The company has been around for generations, but it says this change was needed to survive in the fast-changing market.
KIM Bo-kyoung, Arirang News.
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