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Harvard Business School releases report on BTS's success
Updated: 2020-07-02 17:16:39 KST
Harvard Business School has produced a case study on the success of South Korean band BTS.
The report titled "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global" compares BTS to the K-pop industry in general.
The discussion looks at how the group was formed and grew in popularity and whether the management will be able to maintain the group's success.
During an interview with the Harvard research team, the CEO of Big Hit Entertainment Bang Si-hyuk reportedly said he tries to create a balanced relationship between BTS and their management team.
Reporter : smkim@arirang.com