Samsung is Asia’s top brand for 9th straight year: Survey
Updated: 2020-07-10 13:56:42 KST
South Korea's Samsung Electronics has once again showed its consumer power in Asia.
A survey conducted by marketing firms Campaign Asia-Pacific and Nielsen shows that consumers in 14 markets across the region favored Samsung as the top brand.
Samsung held onto the top spot for the 9th straight year, coming ahead of Apple, Panasonic, LG and Nestle.
By category, Samsung was number one in mobile devices, TVs and smart home technology, and was the most influential brand.
The report said Samsung got the top spot thanks to its consistent investment in innovation and that its foldable phone, the Galaxy Fold, has re-defined the smartphone.