"You've heard it before. Now, experience it on the screen."
In partnership with Netflix, the Korea Tourism Organization is helping people see Korea without leaving home.
It's promoting a selection of Korea-related movies and dramas on Netflix through which users can experience the country virtually.
The promotional video for the so-called "Explore Korea" campaign was released on Tuesday on the agency's social media, offering a glimpse of what the collection has to offer.
That includes the period drama "Kingdom," which depicts the beauty of the Korean traditional attire hanbok.
There are also multiple food shows like "Chef's Table," which explore local culinary delights.
And in the movie "To All the Boys: P.S. I Still Love You," viewers can get a taste of the things Korean young people enjoy, like a popular yogurt drink.
To find the collection on Netflix, you can just search for "Explore Korea"or put the phrase at the end of the website's address.
The KTO says it plans to boost this kind "video tourism" so that global fans of Hallyu, or the Korean Wave, can experience the country in the post-COVID-19 era.
"Traveling is largely restricted these days. But this variety of content is enabling some one-hundred million global Hallyu fans to indirectly experience Korea everything from fashion to food and lifestyle."
The agency also expects to see a long-term tourism effect because these Hallyu fans are potential tourists.
Plus, a recent survey shows that Hallyu tourists are more likely than ordinary tourists to visit Korea more than once.
Lee Kyung-eun, Arirang News.