For many people visiting South Korea, one of the main draws is Korean cosmetics and the wider trend they call K-beauty.
For these visitors, the city of Seoul has announced that it's developing a "Beauty Road" that'll guide people along a route in the city passing by restaurants, beauty salons and other attractions.
The city says it's working on the project with the popular YouTuber Risaebae, who has a huge K-beauty following and who's been appointed the city's beauty creator ambassador.
The city is accepting proposals for the K-beauty road online at seoulbeautyroad-dot-com.
Risabae will announce the results next month on her YouTube channel.