"Observers say voters in their 20s and 30s are likely to be an important demographic, in the March 9th presidential election.
With surveys showing nearly 1-third of them yet to make up their minds, candidates are going all out to reach them.
And they are becoming. smarter and younger."
By smarter, it means, getting used to the tech platforms these younger voters use.
The ruling Democratic Party's candidate Lee Jae-myung,during his weekly tour, drops LIVE broadcasts on YouTubetaking his supporters on a virtual ride.
"Followers, subscribers, let me share with you the "Metasequoia-gil" as we pass through."
And the former Gyeonggi-do governor just casually chitchats as he reads through the comments.
"I'll take care of my health, Rosa.
I'm aging, I can't see the small letters well."
Meanwhile, the main opposition People Power Party's Yoon Suk-yeol delivered a surprise greeting through his AI avatar.
"Hello, I'm an AI version of Yoon Suk-yeo. Were you surprised because I look so similar?"
It's the first AI avatar to be showcased in the politics scene, and the former prosecutor general's AI will be popping up on campaign vehicles.
"AI Yoon Suk-yeol will be visiting all over the country."
The two top contenders are also breaking stereotypes often connected with politicians.
While the DP's Lee uses some cute content - showing himself in pajamas playing with his pet.
Yoon takes selfies around the streets,wearing a hoodie saying "tell me if you want to take pictures".
They are being groomed to look younger too.
Lee changed his hair color from grey to black, while Yoon has thickened his eyebrows.
They are also teaming up with students.
An 18 year old high school senior Nam Jin-hee has been appointed as the official member of the DP's election committe in the Gwangju region.
And the PPP introduced another high schooler Kim Min-kyu, who delivered a speech at the kickoff ceremony of its election committee.
The two represent some 50-thousand 18-year-olds, who will be hitting the polls for first time in Korea under a revised law.
Now, all eyes are on what the candidates will offer in terms of actual policies, based on the insights they've gained with these interactions.
Lee Kyung-eun, Arirang News.