arirang mobile

Customizations become new trend in S. Korea
Updated: 2021-06-09 13:20:47 KST
This is Kim Hee-ju.
She's an office worker in South Korea who is using an app to get recommendations for health supplements.
When she inputs her symptoms, such as tired eyes and fatigue, the app immediately tells her that she needs more lutein and magnesium.
This is a customized health supplement recommendation service that offers products depending on people's lifestyles and eating habits.

"I have a hard time deciding what product to choose when I'm not feeling well but this is more convenient as I can select between the recommended products I need."

Cosmetics is another popular industry for customization.
This robot can make foundation on the spot.
A special program checks your skin type and preferences then the robot makes the product unique to each customer.

"With skin tone analysis, the machine recommends and makes a foundation perfect for that person, so it's popular among customers in their 20s."

The food industry is also rolling out similar services.
When a customer orders kimchi online, for instance, they can choose the amount of ingredients such as salt, the level of fermentation as well as how spicy it is.
There is also a service that sends you fruit according to your physical needs and wants.
The focus on customized services comes from market research which has shown that the biggest consumers, Gen Zs and Millennials, value products tailored to their specific needs.

"We are targeting Millennials and Generation Z. We expect a good response from these groups as they tend to prefer customized services."

With a demand for customized products as well as loosened regulations on setting up related businesses, the personalization market in South Korea is expected to expand even further.
Kim Cheong-ah, Arirang News.
Reporter : claudiakim@arirang.com