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Ad for Hanbok will air 1,000 times on NYC Times Square billboard
Updated: 2021-06-11 16:16:00 KST
The traditional Korean costume, Hanbok, will be shown on the world-famous Times Square billboard in New York.
Professor Seo Kyoung-duk of Sungshin Womens' University, a strong promoter of Korean culture, told the press on Friday that a 30-second video of Hanbok will air one-thousand times on a 45-meter-long screen at New York City's Times Square starting from Thursday U.S. time.
The ad will focus on showing the beauty of Hanbok by featuring designer Kim Young-jin's work.
And after New York, the Hanbok campaign will be aired in London, Sydney, Bangkok and Cape Town.
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