By introducing to friends and viewers around the world new K-wave items interpreted through the lens of K-wave messengers, such as tourist attraction, activities, and food in Korea, the show induces the viewers to relate to the content and become intrigued.
A member of K-pop boy group, famous creators, models, and influential TV personalities in the entertainment scene join forces as K-wave tourism messengers! What K-wave content would they get to experience and introduce to the viewers?
A platform is open for K-wave messengers from around the globe to share their content, which is a new approach in the era of K-wave content. The messengers share information they have with each other while engaging in fun chats and provide open tour information for friends and viewers around the world.
The show doesn’t simply feature K-wave culture as a phenomenon, but rather presents content that contains viewpoints of Koreaphile K-wave messengers and resonates better with viewers.